The data analyzed indicated the use of video technology is highly effective in improving sales results. In particular, the most conservative estimates show that the technology generated the following:
- an increase in total sales per hour by 29.27% ;
- an increase in the number of transactions per hour by 14.74%;
- an increase in the average size of each transaction by 11.27%
A number of additional interesting findings, along with suggestions for ways in which the data can be used to further improve the effectiveness of sales efforts were made.