Leverage your investment in video surveillance equipment and detect more than potential theft; detect customer behaviors, traffic flow and trends to identify new opportunities of increasing sales and customer retention.
Access your traffic flow for the week, the day or the hour and start identifying patterns!
Where do customers spend the most time? How long do they interact with a display and is the location where the display located the main reason why they stopped or do you have a hot buy that is influencing your traffic in-store?
Heat Map provides all of these answers and allows you to make better decisions in terms of merchandising and staffing that are sure to return a profit.
Use this visual tool that evolves in real time to understand the hot zones around your store. With advanced options, such as region count, you have the control over the area that you wish to collect data for. Spend a few seconds looking at each areas getting more or less color over time or a few minutes collecting more information on dwell time and people count… either way, the ball is in your court and the information always accurate.
This metric is widely used for calculating time at check-out but it can also be used to optimize your staff, your schedule and turn browsers into buyers. With Heat Map, this information becomes easily available throughout the store and is one more indication of how things are going in your location.