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DOOR/CUSTOMER COUNT

Do more than count people as they enter ... understand shopper in-store behavior



To maximize capital and team efforts progressive retailers need information on traffic and conversion rates. The outdated approach of standalone counting products is limited and inefficient. An integrated strategy provides quantifiable and actionable data to accurately determine a business' success.

i3 provides everything needed to measure traffic and conversion in each installation and combines these metrics with other information to empower decision-making and maximize corporate efforts.


Features

  • Reliable counting
  • Automatic calculation of conversion rates by chain, store, and region for any time period
  • Measurement of conversion rates by day of week, hour of day, or month of year
  • Access to video for any time period, enabling auditing of results and specified viewing of stores
  • Instant access to metrics for any set of stores or all for any time period
  • Automatic, customizable reports sent to email
  • Instant alerts based on predefined criteria
  • Integration with third-party messaging and alerting systems
  • Web-based console with authorized access available from anywhere
  • Mobile access to store metrics and video through iOS, and Android devices

BENEFITS

STORE BENCHMARKING: Knowing and comparing conversion rates for all stores provides clear information on norms, trends, and outliers in conversion. Through this data retailers discover which stores are successfully implementing strategies and which may require additional training. In either case, guess work is removed from the equation and replaced with hard data.

MEASURING MARKETING AND PROMOTIONS: Marketing is essential but determining what works and why can be daunting. Using i3 analytics provides understanding of the path to purchase more fully so that retailers can maximize marketing efforts.

STAFFING: How to understand and perhaps, anticipate the ebb and flow of in-store traffic will serve retailers well as they strategize for staffing needs. Video analytics from i3 will point out over and/or understaffing thus improving the corporate bottom line.

LOSS PREVENTION: POS integration allows for exception reporting from transaction data combined with digital video in a comprehensive system.




EASY TO IMPLEMENT & WIDELY COMPATIBLE

  • Supports all popular in-store IP or analog video cameras,including previously installed security cameras
  • Applicable to all store sizes
  • Workable with any size chain
  • Works with doorways of all widths

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